Researching the market of cosmetic brands in Croatia and the region, we realized that the market lacks
a separate line of products for teenagers. Many cosmetic brands do not dare to separate this line and offer many products suitable for adults but not for young skin during puberty!
The EVAN brand wanted to create cosmetics just for teenagers, according to their wishes and needs, offering young people the basic products, which are cleansing and moisturizing. That with our brand they can improve the condition of their skin using basic products without unnecessary and even harmful skincare routines!
OUR IDEA WAS:
- create the EVAN brand that would become every teenager’s best friend, so that thanks to
real stories and testimonies of others, young people can easily recognize their problem
and immediately find a safe path to a solution; - create a brand that promotes skin health, educates teenagers about the importance of a proper skincare routine
and the benefits that skincare brings from a young age; - create a brand that can offer guidelines for choosing the right products for different skin types and problems, encouraging informed decision-making;
- create an eco-brand with clean and safe ingredients that are gentle on young skin.
We designed a brand that also created a supportive community, where teens can share their experiences, advice, and support each other in real time.
We use the latest technologies, from webshops to quizzes, to choose a specific skin type, for advice from dermatologists and other experts in young skin care.
we have a loyalty program, a loyalty program in which it is possible to earn points on our product recommendations.
We have carefully designed innovative packaging and product formats that appeal to a young audience. 
We pay attention to the importance of sustainability and how our brand contributes to a greener planet.
Succeeded
Interesting formula, who is EVAN the person who buys our product:
E – EARTHY
(nature lover – ECO conscious person, responsible towards oneself and planet)
V – VERSED
(educated – smart and likes to know more)
A – ADVANCED
(advanced – always making progress)
N – NEXT
(new generation – happy, lively, joyful person ready to shine)
The name EVAN cosmetics comes from the combination of two names Eve (Ev-e) and Ana (AN-e).
Also, the name translates as “young”, which represents youth, energy, intelligence.
The name EVAN is elegant and simple, reflecting the essence of beauty and purity.
And this is the EVAN formula that makes our products so special:
E – ECONOMIC
(economical – affordable price)
V – VERVE
(inspired – inspired by the needs of young people only)
A – AUTHENTIC
(authentic – special line for young people only)
N – NATURAL
(natural – clean beauty ingredients in every product)
At EVAN Cosmetics, every detail is carefully thought out, and our butterfly symbol is no exception.
This delicate and beautiful emblem carries a deep meaning.
OUR LOGO
The butterfly (brand logo) on our boxes represents the journey of transformation and beauty that
we strive to inspire in everyone who uses our products. Just as a butterfly emerges from its cocoon as something new, better and more beautiful, we believe in the power of our skincare products to bring out the best in you.
The butterfly is also personally connected to the origins of EVAN Cosmetics.
The brand name “Evan” was inspired by the combination of two names that are close to our hearts: Eva and Ana.
When the lowercase “a” and “e” of these names come together, they symbolically create butterfly wings, and just as a butterfly signifies new beginnings, our products are created to offer you a fresh and radiant start to each day.
By choosing a butterfly as our symbol, we show you what EVAN Cosmetics represents:
NEW BEGINNINGS
Whether you’re trying out a new skincare routine or embracing a new chapter in your life, our butterfly reminds you that every day is an opportunity for a fresh start.
TRANSFORMATION
Just as a butterfly undergoes a stunning transformation, we believe our products have the power to renew your skin, revealing its natural beauty.
BEAUTY
The butterfly is a universal symbol of beauty and reflects our commitment to creating products that help you feel beautiful inside and out.
When you see a butterfly on your EVAN Cosmetics box,
know that it is a symbol of a new, better and more beautiful journey you are embarking on with our products.
It is a reflection of the care and thoughtfulness that goes into everything we create, just for you.
